Vietnamese products impress visitors to Foodservice Australia 2024
Vietnamese products are being showcased at Foodservice Australia 2024 – the leading food industry event being held in Sydney from May 19-21.
The showcased items include dried vermicelli and noodles, cashew nuts, coffee, pepper, dried nuts, spices, chili sauce, soy sauce, nutritional powder, cordyceps, black garlic, and herbal teas.
This initiative aims to support Hanoi businesses in displaying and introducing their goods and services, promoting trade, and enhancing the visibility of Hanoi and Vietnamese brands in Australia. The goal is to increase the distribution of agricultural products, food, and OCOP (one commune one product) items in the Australian market.
Nguyen Phu Hoa, head of the Vietnam Trade Office in Australia, noted that through effective trade promotion activities, the presence of Vietnamese agricultural products in Australia has surged recently. In April alone, the volume of Vietnamese products in the country grew by nearly 80% compared to the same period last year, with some products seeing remarkable growth, such as coffee (nearly 300%) and cashew nuts (42%).
Alongside the fair, Hanoi businesses participated in forums, conferences, and seminars to learn about international branding, product promotion strategies, and current food and beverage trends in Australia and globally.
On May 18, a conference focused on trade and investment promotion between Hanoi and Australian enterprises was also held.
During the event, representatives from several Vietnamese and Australian companies signed memoranda of understanding (MoUs) to solidify their cooperation.
